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What is Argyle Mine’s Claim to Fame in Diamond Marketing?
From Diamond Facts & Trivia Section @ DiamondSource.in
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What is Argyle Mine’s Claim to Fame in Diamond Marketing?
What is Australia’s Argyle Mine’s Claim to Fame?
In 1996 Argyle diamond mine became the first major producer to terminate its contract with De Beers and shake the diamond cartel. Argyle produces significant quantities of diamonds by volume than any other mine in the world, but most of its diamonds are of poor quality. However, De Beers had found a use for them with the growing popularity of inexpensive jewelry. So Argyle's decision to market its own diamonds hurt the company at the low end of its market.
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Fun! Did you know that some of the frequent typos for the term diamond are: diamonf, diamonfs, diamons, diamong, diamongs, siamonds, fiamonds, xiamonds
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